Our Method - 4Front Real Estate
The Smartre Sale

A proven selling strategy.
No guesswork. No upfront costs.

Most real estate agencies sell property the same way — expensive campaigns funded by you before a single buyer commits. At 4Front Real Estate, we do things differently. Here's exactly how.

No sale, no charge
No bait pricing
Cancellation rights
7-day buyer access

Our commitments. In writing.

The Smartre Sale Guarantee sets out the principles that underpin every sale we conduct. These are not aspirations — they are written into your agreement.

$
No sale, no charge

If your property does not sell, you pay nothing — no fees, no marketing costs, no expenses of any kind.

No bait pricing

We will never underquote your property to attract buyers and push them up in price. This practice is deceptive to buyers and dangerous for sellers.

Cancellation rights

If you are unhappy with our performance, you have the right to cancel after giving us seven days to address your concerns. No penalties apply.


Four pillars of the Smartre Sale

Every element of our method is designed with one goal: to put you in the strongest possible negotiating position when a buyer is ready to make an offer.

01
Pricing strategy

Priced to protect your digital footprint and maximise your negotiating position — not to anchor offers at the bottom.

02
Inspection access

Open homes plus private one-on-one appointments available promptly, seven days a week. Speed creates urgency.

03
Buyer qualification

Every attendee is followed up. We learn their motivations and budget before any offer is made.

04
Active negotiation

We negotiate on your behalf — not just relay offers. That distinction is what separates us from most agents.


Pricing and access, explained

Pricing strategy

Negotiate from strength, not weakness

How a property is priced is one of the most consequential decisions in any sale. A price that is too low creates a "Purchase Perception" in buyers' minds that anchors their offers at the bottom of the range — even if they believe the property is worth more. A price that is too high damages your property's Digital Footprint — its permanent online history — and extended time on market typically results in a lower final price. Our strategy strikes the balance between maximising price and protecting your property's Digital Footprint.

Inspection strategy

Never miss the right buyer

The best buyer for your property might look on a Saturday, a Tuesday morning, or after hours. Restricting access to one or two open homes per week risks your best buyer purchasing elsewhere. We use a dual strategy: scheduled open homes to attract buyers who may not have actively enquired, and one-on-one private inspections available promptly at any time that suits a genuine buyer. At every inspection we collect contact details and follow up with each attendee to understand their motivations and budget — information that feeds directly into the negotiation.


Negotiation, not mediation

Most agents run what they call an "offer process." This is not negotiation — it is mediation. They pass a buyer's offer to you and let you decide. A mediator does not influence the outcome. We are negotiators. Our job is to achieve the best possible price for you.


What this means in practice

You pay nothing unless your property sells
No bait pricing or misleading price ranges
Pricing strategy protects your property's online history
Buyer access 7 days a week — open home and private appointment
Active negotiation, not passive offer relay
Written guarantee with cancellation rights

Find out what your property is worth

Request a free market appraisal. We'll show you our exact strategy for your property.

Request free appraisal →

4Front Real Estate. Founded 2014. Independently owned and operated. Serving the North West Coast of Tasmania.